The market out there is cluttered with deodorant products with all kinds of claims of effectiveness and desirability; but there are always those that stand out of the crowd; and Degree deodorant is one of those. It has a history of effectiveness that out does many other products, and the variety of products under the Degree umbrella are many.
The main motto for Degree deodorant is "stop odor before it starts", and that has been their pledge from the beginning. Their technology works in sync with your bodily functions to prevent the actions of bacteria and other factors from becoming a problem, and they literally have got you covered so you can be odor free in any stress situation.
One side of the Degree deodorant family is the many products they have for men. There are a couple of categories mainly for marketing purposes, but the name tags on the products are catchy and make you want to try them, as well as the primary logo being "Protects men who take risks"---playing on the testosterone mindset. Take, for example, some of the labels on these products; Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice, and Degree Ultra Clear Cool Rush. Good visuals.
When it comes to selling Degree deodorant products to women, the emphasis is on romance. The logo here for women is "Dare to feel", and that brings forth all kinds of visual images to the consumer. The collection includes ultra clear products, invisible solids, and clinical protection; and then there is a complete set of deodorants and fragrances enveloped together in a collection labeled the Classic Romance collection. Mention the word romance in any kind of marketing ploy, and a woman pays attention.
And last but certainly not least, we come to the world of the active, stressed out teen; who needs her own type of deodorants to keep her odor free, and the powers that be behind the Degree deodorant marketing push have come up with a full set of products just for her called "Protection for every OMG moment". The labels on these products are right on the money as far as appealing to teen girls; namely, Just Dance, Tropical Power, and Love. The OMG Girls Network touts not only deodorants and fragrances but also a club that the teens can sign up for and participate in, complete with blogs, fun, games, prizes----and even an advice expert that can be accessed 24/7 for advice to both parents and teens alike.
One unique factor that sets Degree deodorant products apart from the rest found on marketplace shelves, is that Degree uses silver ion technology in producing its products. Silver is an odor fighter and has been used for years by the military and the space program for that purpose-----the silver is embedded in the apparel worn by the personnel. Likewise, Degree uses silver ion technology in its deodorant products for odor control.
All of the above factors make Degree deodorant products some of the most popular of all those found on the market today, and if their marketing techniques are any indication of the ability these folks have to produce a genuinely good product; then they are certain to be on top of the heap for a long long time.
The main motto for Degree deodorant is "stop odor before it starts", and that has been their pledge from the beginning. Their technology works in sync with your bodily functions to prevent the actions of bacteria and other factors from becoming a problem, and they literally have got you covered so you can be odor free in any stress situation.
One side of the Degree deodorant family is the many products they have for men. There are a couple of categories mainly for marketing purposes, but the name tags on the products are catchy and make you want to try them, as well as the primary logo being "Protects men who take risks"---playing on the testosterone mindset. Take, for example, some of the labels on these products; Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice, and Degree Ultra Clear Cool Rush. Good visuals.
When it comes to selling Degree deodorant products to women, the emphasis is on romance. The logo here for women is "Dare to feel", and that brings forth all kinds of visual images to the consumer. The collection includes ultra clear products, invisible solids, and clinical protection; and then there is a complete set of deodorants and fragrances enveloped together in a collection labeled the Classic Romance collection. Mention the word romance in any kind of marketing ploy, and a woman pays attention.
And last but certainly not least, we come to the world of the active, stressed out teen; who needs her own type of deodorants to keep her odor free, and the powers that be behind the Degree deodorant marketing push have come up with a full set of products just for her called "Protection for every OMG moment". The labels on these products are right on the money as far as appealing to teen girls; namely, Just Dance, Tropical Power, and Love. The OMG Girls Network touts not only deodorants and fragrances but also a club that the teens can sign up for and participate in, complete with blogs, fun, games, prizes----and even an advice expert that can be accessed 24/7 for advice to both parents and teens alike.
One unique factor that sets Degree deodorant products apart from the rest found on marketplace shelves, is that Degree uses silver ion technology in producing its products. Silver is an odor fighter and has been used for years by the military and the space program for that purpose-----the silver is embedded in the apparel worn by the personnel. Likewise, Degree uses silver ion technology in its deodorant products for odor control.
All of the above factors make Degree deodorant products some of the most popular of all those found on the market today, and if their marketing techniques are any indication of the ability these folks have to produce a genuinely good product; then they are certain to be on top of the heap for a long long time.
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